Event T-shirts—if done the right way—can be an effective way to add tremendous value and have a huge impact on your next big event by boosting your T-shirt sales, increasing brand awareness, and enhancing the overall event experience for participants, and spectators. Below are three good ideas to keep in mind if your thinking about selling shirts at your next big event.
BRANDING: Investing in a professionally designed event logo will not only give your event an edge with landing sponsors, increasing participation and making you look awesome. It will also help you sell more T-shirts at your next event. It inherently gives your event an added sense of quality and prestige and also gives your T-shirts an increased sense of value and authenticity in the customers mind.
COLORS: If you have a well-designed logo, it will look great in full color but will also be appealing in 1 color. Offering a simplified 1 color official logo Tee on multiple color T-shirts is a good idea. It solves a few problems: It will keep your printing costs down which will increase your overall margins. It gives the customer a sense of variety to choose from. Plus you can jump on the wave of whatever the latest hot color trend happens to be. Oh, and it will also help brighten up your merchandise booth which will naturally draw more attention and look more appealing to the customer.
STYLES: It's always a good idea to add a simple secondary T-shirt design and garment style to the product mix, to compliment your official event logo T-shirts and also create a sense of variety. These designs should use the verbiage of your event and follow the latest sportswear graphic and print technique trends that you might see in the local sporting goods store. One idea would be a cool distressed design on a V-Neck or Ladies T-shirt or a Dri-fit T-shirt with your 1-color event logo.
Founder / Designer
Teko Bernard has spent nearly two decades as a designer and creative director in the Sportswear & Sports Event industries. He specializes in creative design for sportswear graphics, special event logos, corporate branding, advertising design, and e-commerce imaging. He has successfully developed and designed official event sportswear graphics for the likes of ESPN, Summer X Games, Winter Games, Bassmaster Classic, NCAA, NAIA Championships, Big XII Conference and over 10 College Bowl Games including the Rose Bowl, Sugar Bowl, Cotton Bowl, Capital One Bowl, Champs Sports Bowl.