Case Study #2
Earvin Magic Johnson teamed up with his friend Clay Johnson, a former Los Angeles Laker and a native Kansas Citian, to give back to the community that supported him during his NBA career.
A celebrity basketball game, golf tournament, fashion show and basketball clinic were all part of Kansas City Magic All-Star Celebrity Weekend, a fund-raiser for the Clay Johnson Foundation.
Logo Design, T-shirt Design, Print and online marketing collateral, e-commerce marketing assets, event and environmental design, red carpet backdrop
Bernard Design was honored to be asked to design the logo identity for the star-studded inaugural event and worthy cause and promised to deliver something that the two showtime stars would be proud to stand next to.
The KC Magic All-Star logo identity is a bold yet sleek athletic mark with a red,white & blue color palette to suggest tradition and stylized text to reflect the style and class of Magic and Clay's personalities as well as the entertainment stars who were on tap for the celebrity events.