Case Study #3
The College Basketball Experience, a world class entertainment facility connected to Sprint Center by the Grand Lobby, is two floors and 41,500 square feet of basketball exuberance. It houses the National Collegiate Basketball Hall of Fame, where visitors can honor college basketball legends and learn about the history of the game.
Marketing collateral including Brochure and Rack Card Design; Print Advertising, Signage Design, Exhibit Design, and T-shirt Design
Working directly with with key CBE executive, creative and event marketing staff, Bernard Design lead the design process focused on crafting the appropriate voice for the CBE's existing brand image and target audience. This collaboration guided by research and the CBE's rebranding goals, Bernard Design ensured that concepts and ideas remained consistent with the CBE's communication goals.
The variety of creative deliverables support the diverse marketing needs of the CBE, helping to give voice to the venue as they connect basketball fans from across the country with the excitement and popularity of College Basketball.