Case Study #2

KC Magic

Earvin Magic Johnson teamed up with his friend Clay Johnson, a former Los Angeles Laker and a native Kansas Citian, to give back to the community that supported him during his NBA career. 

A celebrity basketball game, golf tournament, fashion show and basketball clinic were all part of Kansas City Magic All-Star Celebrity Weekend, a fund-raiser for the Clay Johnson Foundation. 

Services Provided

Logo Design, T-shirt Design, Print and online  marketing collateral, e-commerce marketing assets, event and environmental design, red carpet backdrop

Background

I was honored to be asked to design the logo identity for the star-studded inaugural event and worthy cause and promised to deliver something that the two showtime stars would be proud to stand next to.

Result

The KC Magic All-Star logo's red, white and blue color palette suggests "tradition" while the sparking stylized text reflects the style and larger-than-life personalities of Magic, Clay and the other entertainment stars who were on tap for the event.